Planning for 2022
December is here and soon the New Year will be upon us, and as we start the New Year it’s often a time for reflection and planning. ‘Planning for the future’ is just one of the many workshops I tutor as part of Sport England’s Club Matters programme. The workshop supports clubs to develop a business plan providing a simple framework to meet the needs of their clubs.
This is important as it can be a daunting task to start a plan, especially for many clubs who are so busy delivering their activities that they rarely get a chance to reflect. A great start is to think about the strengths and weaknesses of your club. What are you good at? what are you known for? and just as important what could you improve? Then think about what opportunities could be open to you and what threats exist? This is known as a ‘SWOT analysis’ and something you may be familiar with, and it helps to focus the mind and evaluate where your club is at.
The next step is to consider your vision for the future, where do you want your club to be in the next 5-10 years. This vision may already be in place but is it clear to all your members and does in need redefining or changing since you last set it?
Once you have your clear vision, you need to start to develop objectives or goals for the next 3-5 years to help your club get closer to its vision. It’s really important to involve as many people as possible in the planning process e.g. your committee, members, other volunteers, not only can they help shape the plan and make sure it is realistic, but you may find people with key skills you need to help you deliver the plan, such as people with marketing, business or financial backgrounds.
Finally, you need to develop an action plan to ensure you meet your objectives. Each action should be specific and measurable, they should be assigned to an individual or group of individuals and have a desired completion date. l know this can seem a little overwhelming to a voluntarily run organisation but there are resources out there to help. It doesn’t need to be a huge document, but it does need to be one people with the club will read, action and review.
It will help members and volunteers to know what the club’s ambitions are, as well as providing confidence to sponsors and funders that you are well organised and have a clear plan for their contributions.
So make 2022 the year for you to get organised and start planning …...and if you don’t have the time or feel you have the expertise to do this, then get in touch with me for advice and support.