Making the most of your message
Updated: Nov 5, 2020
Lockdown was quiet for me in terms of business and I tried to make the most of it by networking (virtually) and working on marketing and whilst I did not pick up any new business immediately it is now starting to pay dividends as most organisations are starting to get back to some form of normality.
Marketing and promotion is one of those areas we all know we should do more of but often gets left out when more pressing things come up especially if you are a volunteer. So how can you make the most of your time to get your message across?
One area that can help amplify your message is to utilise national awareness campaigns, especially around sport. There are a number of websites which list the variety of national awareness days and can be used to plan your content but I wanted to use this opportunity to let you know about two important upcoming campaigns to be aware of.
Firstly the launch of the Sport England’s next This Girl Can advert on Monday 14th September, closely followed by UK Active’s Great British week of Sport from 19th September to the 27th September.
This Girl Can – Encouraging women and girls of all shapes and sizes to be activity. If you deliver women’s sport or are looking to start delivering, then visit their website and sign up as a supporter to get branded assets and guides to help you promote your activities.
The Great British Week of Sport – Each day aligns with a specific theme to reach a wide audience with the key message for all to be active as well showcasing how physical activity can support our mental, physical, and social wellbeing. You can register an existing event and utilise their digital marketing toolkit to align with the messages for the week.
You may choose to plan a promotion or event around these activities or you could simply just link your usual messages to the campaigns to help you attract new supporters, followers, participants, or volunteers for very little extra work. Whatever you chose remember the importance of promoting your organisation and be sure to make the most of your message.